CUPRA has taken significant steps to enhance the accessibility of its debut fully electric model, CUPRA Born, by slashing prices by £2,350 across the range, accompanied by a suite of electric vehicle (EV) purchasing incentives.
In a move to simplify the CUPRA Born lineup, the company will cease new factory orders for the 58kWh 204PS variant across all trims, the 77kWh 230PS on the V2 trim, as well as both the V2 Edition and V3 Edition trims. Consequently, the available CUPRA Born configurations for new factory orders will now include V1 58kWh 230PS, V2 58kWh 230PS, V3 58kWh 230PS, and V3 77kWh 230PS, with the recently announced CUPRA Born VZ also poised to be available for order imminently.
Thanks to the price reduction, the entry-level price for a factory order CUPRA Born will reduce to £35,085 for a V1 58kWh 230PS – which is less than the previous price for a V1 58kWh 204PS. Similarly, the starting price for the larger battery variant will be reduced to £41,385 for a V3 77kWh 230PS – undercutting the previous entry price for a V2 77kWh 230PS.
The £2,350 price cut will apply to both new factory orders and orders from existing stock, encompassing the trims and batteries that are now closed for new factory orders. Pricing for CUPRA Born VZ is set to be disclosed shortly.
To further enhance EV accessibility, the brand is presently extending a range of incentives, including 0% APR for 36 months or a £4,000 deposit contribution on 3.9% APR for 48 months (for orders placed before 2 April 2024). Additionally, customers will receive a complimentary Ohme home charger and a £750 prepaid Mastercard for every retail purchase (for orders placed and handed over by 31 March 2024).
Moreover, those who place an order before 2 April 2024 will receive a complimentary CUPRA eCare plan covering the first two years of servicing at an authorised CUPRA Retailer.
